Natural, Small-Batch Skincare Made to Be Essentially Yours
Welcome to Essentially Yours, a Hudson Valley–based small business creating thoughtfully crafted skincare and pet care in small batches. What began at local farmers markets and community gatherings has grown into a brand rooted in quality ingredients, intentional formulation, and personal connection.
Customization is at the heart of what we do. Nearly all of our products can be tailored to your needs — from selecting essential oils to choosing fragrance-free options or adjusting ingredients for sensitivities. We believe skincare should fit your life — not the other way around.
Every batch is made with attention and care to ensure freshness, consistency, and integrity. By keeping our process small and hands-on, we’re able to offer clean, thoughtfully formulated products that feel personal without sacrificing accessibility.
Our Mission
We are dedicated to providing high-quality, natural ingredients that deliver a luxurious experience for your body, mind, and spirit.
Our mission is to create clean, small-batch natural skincare that prioritizes ingredient integrity, customization, and transparency. We formulate products that support healthy skin using thoughtfully selected botanical ingredients, essential oils, and fragrance-free options for those with sensitivities. Every product is crafted with intention to provide accessible, customizable skincare without compromising quality.
Our Product Philosophy
Our skincare and pet care products are formulated without synthetic dyes and are crafted with natural ingredients — organic whenever possible. We prioritize essential oils for fragrance while offering fragrance oil and fragrance-free options upon request to accommodate individual preferences and sensitivities.
Most of our products are vegan-friendly and produced in small batches with attention to ingredient selection, performance, and consistency. Customization remains central to our approach, allowing customers to create products tailored to their preferences while maintaining our formulation standards.
Meet the Founder & Formulator
My name is Toni Lynne, founder and formulator of Essentially Yours. A lifelong resident of Upstate New York, I’ve always felt connected to nature and the value of thoughtfully made products. That connection ultimately shaped the foundation of this business.
I earned an AAS in Radiologic Technology from Hudson Valley Community College in 1995 and spent ten years working in medical imaging, including X-ray, Mammography, MRI, and CT. That experience instilled in me an appreciation for precision, safety, and attention to detail — qualities that continue to influence how I formulate today.
In 2005, I began creating natural bath and body products for personal use after becoming increasingly aware of the harsh ingredients found in many commercial brands. What started as research and experimentation quickly grew into making products for family and friends. By 2011, I officially established Essentially Yours as a business.
Today, the line includes more than three dozen products, with continued growth driven by customer interest and community feedback. I welcome new requests from those seeking locally made, natural alternatives and consider it both a privilege and a creative challenge to develop something specific and personal when asked.
Essentially Yours remains a woman-owned, small-batch brand rooted in ingredient integrity, thoughtful formulation, and customization. Each product is created with care, balancing clean ingredients with practical accessibility for everyday use.
Our Commitment to Clean Ingredients
We are committed to using thoughtfully selected ingredients that support both skin health and overall product integrity. Each formulation is built around botanical-based components, essential oils used with intention, and fragrance-free options for those with sensitivities. Rather than relying on unnecessary fillers or harsh additives, we focus on simple, purposeful ingredients crafted in small batches with care.
To learn more about the ingredients we use and the standards that guide our formulations, visit our Ingredient & Essential Oil Safety Guide for a closer look.